Occasionally things happen topsy-turvy, unexpectedly, reminding us that it’s always worth thinking outside the box and not buying existing conceptions wholesale. We need to challenge our creativity in such a way as to reinvent ourselves, even when appears that everything’s already been done. In that context, two establishments that recently hit New York scene with a bang can teach us a thing or two, such as how to really search for “new cheese” here in Eilat.